Club Med Appoints GHC Asia as Agency of Record for East, South Asia and the Pacific
GHC’s remit is to manage brand communications and creative PR activations in ESAP for markets comprising 10 resorts across six countries
Club Med, the leading premium all-inclusive family vacation brand, has appointed GHC Asia as its public relations agency of record for East and South Asia and Pacific (ESAP). GHC Asia’s remit is to reinforce Club Med’s brand communications strategy by building awareness, consideration and advocacy as the leader in Snow and Sun holidays. In the commercial markets, the agency will deliver creative communications solutions to position Club Med as the preferred choice for hassle-free premium travel experiences across six countries and 10 resorts.
Established in 1950, Club Med is one of the first brands to introduce the all-inclusive holiday concept. Dedicated to providing happiness to every guest through its signature formula of great people, transformative experiences, Club Med has since expanded to over 70 resorts worldwide and is highly trusted by families, couples and friends seeking a plethora of services for the ultimate group holiday. These include exclusive land and nautical activities for active travellers keen to try trending sports such as aerial yoga and slacklining as well as ski and snowboard lessons at Club Med Mountain Resorts. Guests with little ones may appreciate fun-packed activities under the brand’s Amazing Family! Programme, that aims to create an environment conducive to fostering quality family time, and the all-inclusive kids clubs, including the recently enhanced Mini Club Med+, supported by positive education.
“2023 heralds the new era of travel as international borders reopen and the spirt of adventure prevail. To cater to the demand for inspiring travel stories and media engagement, we are delighted to commence our PR partnership with GHC Asia to share Club Med’s legacy on reinventing the alchemy of happiness since 1950,” said Valerie Loy, Vice President of Marketing, East and South Asia & Pacific Markets, Club Med. “This comes at an opportune time as multi-generational travel and personal enrichment are hot travel trends for discerning travellers, who have been developed a ravenous appetite for travel experiences in exceptional destinations.”
“With more than 20 years of experience in luxury travel and lifestyle PR, GHC Asia is excited to collaborate with Club Med to further strengthen its market dominance in premium, all-inclusive holidays. Our strong network of media contacts and iconic brand partners will be integral to this partnership, both strategically and commercially,” said Paul Hicks, Founder and Chief Executive Officer of GHC Asia.
Through the decades, Club Med has become the global specialist in friendly, upscale, multi-cultural and all-inclusive holidays as well as market leader of Snow and Sun travel experiences. Well-equipped to meet the evolving needs of today’s discerning travellers, Club Med’s resorts are located at exotic beach and mountain destinations that have been enhanced with the modern luxuries inclusive of purposeful activities, such as gourmet indulgence and sports lessons, to make for truly memorable vacations.
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About Club Med
Club Med, founded in 1950 by Gérard Blitz, invented the all-inclusive holiday club concept, adding in activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites. Today, Club Med is the world’s leading provider of upscale, all-inclusive holiday packages with a French touch for families and working couples. Club Med operates over 70 resorts, of which 95% are rated Premium & Exclusive Collection that offers a selection of the brand’s most exclusive resorts, villas, chalets, and yachts characterised by premium accommodations, exceptional hospitality and personalized services, exclusively beautiful locations, refined dining concepts and lounges, transformational experiences, and unique architecture and design elements. Present in 30 countries around the world, the Group employs more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs), representing 110 nationalities.