Oakwood® and Country Garden Commerical and Culture Tourism Group Announce Strategic Alliance to Launch Oakwood Beluxs in China
With a target of 100 properties in China’s top cities by 2030, Oakwood Beluxs has been co-developed to appeal to well-traveled citizens of the world
Oakwood®, a wholly owned subsidiary of Mapletree Investments (“Mapletree”), together with Country Garden Commercial and Culture Tourism Group, announced the strategic alliance to co-develop new branded product Oakwood Beluxs at the 2020 Asia Hotel and Travel Forum held in Shanghai, China on August 13. Country Garden Commercial and Culture Tourism Group’s cutting-edge business intelligence and its commitment to urban civilization, backed by Oakwood’s renowned expertise in the management of serviced apartments, will set a strong foundation for the target opening of 100 Oakwood Beluxs properties in China’s 50 cities with the highest gross domestic product (GDP) by 2030.
Reflecting the ethos of aspiring entreprenuers and corporate executives, Oakwood Beluxs will be a residential lifestyle choice that serves the emerging needs of aspirational travelers with a global perspective of life, culture and identity. This new generation of travelers, with a desire for a sustainable, smart and personalized sanctuary, have exacting standards for lifestyle preferences influenced by their international exposure to social values, culture and personal ambitions. Without compromising on the quality of residential comfort, Oakwood Beluxs will speak to their sense of style, penchant for aesthetics and environmental consciousness. Strategically located in upscale precincts, Oakwood Beluxs will exude artful sophistication rooted with a sense of culture.
“Being the pioneer of serviced apartments with over 50 years of hospitality expertise, Oakwood is committed to continuous innovation and evolution with a guest-first approach. Since our debut in China twenty years ago, we have identified an opportunity to augment our brand portfolio with a product that serves the emergence of a new guest profile. We are honored to have support from Country Garden Commercial and Culture Tourism Group in co-creating Oakwood Beluxs to provide quality residential spaces for this growing segment of sophisticated travelers that will push the boundaries for hospitality experience; and look forward to announcing our first properties in Southern China in due course,” said Dean Schreiber, Chief Executive Officer of Oakwood.
With a diversified business ecosystem that integrates shopping malls, quality co-working office assets, residential developments, and cultural tourism, Country Garden Commercial and Culture Tourism Group has more than 1,000 strategic cooperative brand merchants and various product lines such as Belecity, Beletime and BIG+ Apartment, spanning a broad spectrum of business sectors such as retail, food and beverage, parenting and lifestyle.
“Country Garden Commercial and Culture Tourism Group has a distinctive approach to improving the quality of life and evolution of residential spaces. We have consistently focused on our partnerships with excellent enterprises globally, working with elites and talents who share a common goal. With Oakwood’s international acclaim in managing serviced residences and its track record in China, we are confident that Oakwood Beluxs will lead the trend in hospitality services designed for guests with cross-border symbiosis and a global frame of mind,” said Country Garden Commercial and Culture Tourism Group’s spokesperson.