To raise the profile of some key streets in Central London as the preferred luxury shopping district for Chinese visitors.
What We Did
Launched two “London Luxury. By Appointment.” showcases, securing a series of media brand partners and China VIP Bank Partnerships for the events.
Developed a series of strategic approaches to drive interest, including Mayor Boris Johnson hosting a Beijing Press Conference to introduce LLQ, media visits and digital App development
Over a six month period generated nearly 500 media articles
Created LLQ’s social media presence in China and launched the LLQ app in China.