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Our mission:

To raise the profile of some key streets in Central London as the preferred luxury shopping district for Chinese visitors.

What We Did

  • Launched two “London Luxury. By Appointment.” showcases, securing a series of media brand partners and China VIP Bank Partnerships for the events.
  • Developed a series of strategic approaches to drive interest, including Mayor Boris Johnson hosting a Beijing Press Conference to introduce LLQ, media visits and digital App development
  • Over a six month period generated nearly 500 media articles
  • Created LLQ’s social media presence in China and launched the LLQ app in China.

Other Work

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