Celebrate Asparagus Harvest Season At Hokkaido’s NOZO Hotel
As the snowy winter transitions to fresh spring breeze, farmers are out on the fields as dawn breaks, the picturesque landscape of Hokkaido’s Furano awakens under a ray of golden sunlight and surrounds Nozo Hotel, a contemporary 78-room boutique retreat nestled between the lush mountain range of Yubari and Tokachidake, with the vibrant beauty of the season. As spring flowers bloom and seasonal harvest starts, this is also celebrated at Nozo Hotel, the hotel presents a unique stay experience celebrating the region’s seasonal produce starting with the renowned asparagus season this April. “Fresh Flavors of Furano — 3-Night Asparagus Getaway” combines two unique immersive experiences perfect for culinary enthusiasts: modern comforts and agricultural traditions, all set in one of Japan’s most picturesque destinations. Guests can book the asparagus harvesting experience at Yamamoto Farm directly through the online reservation system: https://coubic.com/yamamoto-farm/booking_pages#pageContent.
Starting from approximately HK$3,027 (JPY 55,440) for two guests, the limited-time package is available between 30 April to 30 June with a minimum stay of three nights. It includes special 20% discounted room rates and daily breakfast, suitable across various room types, including Guest Room Queen, Superior King, Deluxe King/Twin, Family Room, and Junior Suite.
Under the theme “Collect Moments of Spring and Summer”, the curated stay experience demonstrates a strong connection to the surrounding land, spotlighting Furano’s rich agricultural heritage. Guests are invited to immerse themselves in the local culinary culture and take part in harvesting the seasonal delicacy at Yamamoto Farm with its harvest of green and purple asparagus, enjoying an interactive hands-on farm experience led by local farmers to discover traditional growing practices while fostering a deeper appreciation for the meticulous work behind each harvest.
Home to some of Japan’s finest fresh produce, Furano, with fertile soil and a cool, dry climate, boasts perfect growing conditions that nurture prized culinary treasures, including the coveted asparagus. Typically at its fullest between late April to early June, the asparagus harvest is highly sought-after and attracts visitors from across the globe looking for a taste of the tender root vegetable, which is at its sweetest and juiciest during this time. Guests can savour the taste of the seasonal asparagus at Shirakaba Restaurant.
The elegant five-storey resort hotel offers a secluded getaway for global travellers seeking one-of-a-kind experiences, located only a two-hour drive from Sapporo’s New Chitose Airport or one-hour drive from Asahikawa Airport. The hotel’s experienced team dedicated to personalised, heartfelt service, alongside world-class facilities, including a fully-equipped gym and Sugi Spa, a relaxing, wellness space with indoor and outdoor water baths, cold-water dips, and a dry sauna, rounds out an exceptional experience, promising special moments to remember.
Nozo Hotel
Address: 14-38 Kitanomine-cho, Furano-shi, Hokkaido
Reservations/website: nozohotel.com
Access: About one hour from Asahikawa Airport, seven mins from JR Furano Station by car
About Nozo Hotel
Nozo is an international boutique hotel with a contemporary design that makes extensive use of natural colours and materials. The word comes from a shortened form of the word “Nozomi,” which means to wish and hope in Japanese. As a resort hub, the hotel is a place that guests can live the moment and celebrate the culture, adventure, and nature of Furano. You can spend your time as you wish, be it ski-ing and snowboarding in a winter wonderland or cycling, rafting, exploring the natural scenery, tasting local cuisine or simply relaxing throughout the year. The restaurant serves international cuisine as well as sushi, teppanyaki and fresh local produce. A stay of three nights or more is recommended to fully enjoy the unique destination in all four seasons.
About Parkwood Hotels Furano Co.
Parkwood Hotels Furano Co. (parkwood.jp) is a Japan hotel group established in July 2023 and the operating company of Nozo Hotel. The group also owns another hotel in Japan, Hotel Solage Oita, Hiji (solage.jp/en). The company’s vision is to grow the brand in Japan.